Web Design
Roamingly
Project Overview
The Roamingly UX case study is focused on the user experience of the travel website. By researching and analyzing user behavior and feedback, the aim is to improve the overall design and functionality of the website to make the travel planning process more seamless and enjoyable for our users. Through user interviews and testing, we will gather insights on pain points and areas for improvement and use this information to inform design decisions and updates to the Roamingly platform. The goal is to create a user-centered travel website that caters to the needs and preferences of users.
The Problem
Many websites offer appealing vacation options, however, they lack a trustworthy travel guide. Tourists may wish to travel abroad but have difficulty determining which destinations are the most picturesque or secure. Furthermore, language barriers can make it challenging for tourists to communicate with locals.
Solution
The Roamingly platform aims to address the common pain points of traditional travel planning by offering features such as host verification and rating, listings with moderate to low pricing and no payment required, an extensive host description, visitor verification, 24-hour customer support in real-time, listing and sightseeing recommendations added by our members, and a Guesture blog. These features aim to provide a more trustworthy and enjoyable travel experience for our users.
Design Process
User Research
I conducted research using both Qualitative and Quantitative methods. In the Qualitative analysis, I talked to 15 people who had different travel-related issues. Some of them, who live abroad, had trouble finding reliable tour guides and felt unsafe traveling to Iran because of the political problems and lack of information about certain locations. The others had trouble finding budget-friendly travel packages and preferred to eat at local restaurants instead of expensive hotel food. To gather more data, I also surveyed 35 people for the Quantitative research.
Competitor Research
Competitor analysis helps me understand trends and best practices in the travel industry, especially those that improve customer experience with online services. I research popular products such as Airbnb, Kayak, and Booking.com to identify strengths and weaknesses to use in future service design.
User Persona
Payam is a passionate software engineer who began programming in grade school in Iran. He is accustomed to working in a distributed environment and collaborating with remote clients using agile methodologies. He values his free time and prioritizes spending it with his family. In his leisure time, he enjoys traveling and spending time with friends. His favorite books include those on personal development and psychology.
Pain points
- Payam finds advertising and not relevant information annoying.
- Wasted time due to the need to go to the office every day.
- The fear of missing out.
- Flight connections.
Goals
- Improve your code reading skills through the use of various architectures and techniques.
- Payam is an adventurous person who enjoys discovering new places through walking.
- Payam is passionate about trying new things and participating in sports.
- In addition to these activities, Payam also enjoys traveling, rock climbing, and watching movies.
Empathy Map
User Flow
Resonate Style Guide
Color is a computation that our brains make that enables us to extract meaning from the world. Yellow attracts attention while blue inspires trust. The combination of these colors creates a visually appealing and effective design
Colors
Typography
Paragraph
Visual Design
LET’S WORK TOGETHER
Email: Rajaeeshakoora@gmail.com
