Solution

This project explores solutions for the problem of not working out. By using Seep's goal-setting, progress tracking, and personalized workout plan features, it aims to increase motivation and engagement.

Design Process

User Research

After my initial research, I conduct a survey titled “Meditation Behavior Survey” The survey consisted of a total of 16 questions, divided into 3 different sections, as per the category users would fall under. The Categories - users who have practiced meditation before, and a user who does not interested in practicing meditation, especially with apps. This survey gathered a total of 40 responses from people falling under the age of 18 to 65 years old. Following are the survey questions and responses. The question includes having practiced meditation before,  Mental health, and Daily life mental struggles. For more information, please check this link: fvsbfdgdn

Insights

This survey helped me gain a clear understanding of my users and their main frustrations and goals. I derived the percentage of users who are not interested in a meditation and self-care app and precisely what they would expect of it. This survey allowed the users to not only select their preference from the given option but also let them speak their own words. I was able to derive the tasks users wanted Touch to accomplish. This survey set a base for my next steps in the design process of Touch.

Competitor Analysis

After personally using and observing the above apps, I identified the major challenges. After this analysis, I also read through many Google reviews to realize that the most common problems:

• Cluttered UI.
• Excessive noise due to unnecessary content.
• Incomplete access to the app because users need to pay for the subscriptions.
• App crash when lengthy content is played.
• Too many ads disturb the meditation experience.
• Confusing.
• Overwhelming visuals.
• It’s hard to track and follow progress.
• Repetitive content.
• No meditation content other than guided sessions.

Competitor Analysis

Amir, Researcher, 27

“ Honestly I just need a break...”

Amir is a postgraduate researcher at Imperial College London. He finds it hard to focus on one task and is always worried about how he will balance work and studies. Amir is unsatisfied with his everyday routine and wants to focus more on his mental and physical health. He tried to join an online meditation course to help with his stress, but he couldn't keep up with the fixed times due to fluctuating working hours. His only escape from his busy life is listening to music. Amir wants to focus on and enjoy the present moment.

Pain points

• Can not focus on the task at hand.
• constantly worried about everything he has to do.
• He cannot form a habit because he is too busy.
• Forgetting to take care of his mental health.
• Can not sleep at night due to stress and anxiety.

Goals

• To manage stress and anxiety.
• To create work-life balance.
• To improve her mental health.
• To get better sleep.
• To be more present in everyday life.

Sara, Product Manager, 32

"Once I start getting worked up, it is impossible to calm down."

Sara has been a manager at a tech company for five years. With time, her roles and responsibilities have only grown bigger. She started meditation a year ago when her friend introduced her to it, but she struggled to be consistent due to her busy lifestyle. She is facing health issues due to being overworked and wants to change his routine to prioritize her health over everything else. Sara wants to be able to meditate regularly and also wants to keep track of her journey. She is passionate about her job but feels like her career is too draining and overwhelming sometimes.

Pain points

• Not enough time to relax and meditate regularly.
• Deteriorating health due to unhealthy routine.
• Behavioral problems due to stress.
• She is too tired to work on her health and herself.
• Ignores mental health because of other responsibilities.

Goals

• To meditate regularly despite her busy lifestyle.
• Achieve maximum control over her thoughts and emotions.
• Devote more time to self-growth and wellness.
• To stay calm when stressed at work.
• To be able to recharge after a draining day at work.

Empathy Map

User Journey Before Touch

I created a user journey map for Sara based on her typical working day: she woke up at 7:30 am with bad sleeping quality and on this day she planned to attend a meditation class after work. But when she finally left the office it was too late for the class and on her way home she decided to download an App to get started. Before going to bed she landed on the App but found out lost it and wasn’t sure where and how to start meditation so she deleted it.